About

Hi, I'm Yolanda

A results-driven Senior Experience Designer with expertise in advertising, branding, marketing, and user experience (UX) design.

Capabilities

Successfully launched global products, services, and campaigns.
Agile mindset with a track record of delivering value in fast-changing environments.
Skilled in managing large-scale enterprise design projects from concept to launch.
Focused on creating accessible digital experiences that enhance brand engagement.
Utilize Generative AI for storytelling and content creation.

Specialties

Advertising, Accessibility, Business Agility, Creative Development, Data Visualization, Design Thinking, Digital, Generative AI, Marketing, Process Management, Product Design, Project Management, User Experience, User Interface, Web Development

Wells Fargo

Design Lead

At Wells Fargo, Yolanda spent 14 years growing from Graphic Designer to Assistant Vice President Design Lead. In this role, she oversaw creative initiatives, developed rebranding strategies, mentored junior designers, and guided development teams on accessibility practices.

What it's like working with Yolanda

Gene Swift, Former VP of Marketing, Wells Fargo
"When we took on the responsibility of an independently branded business unit, Yolanda produced a complete set of brand standards that rivaled those produced by the big brand agencies for the corporate-level marketing team..."

Melissa Mumbauer, Former Design Manager, Wells Fargo
“Yolanda was always eager to learn new skills, often lead the charge for better, more efficient processes, and was an easy-to-work with business partner. Our small but mighty creative team supported the 70+ line of business teams within Wholesale Banking…”

Treena Luety, Business Initiatives Consultant, Wells Fargo Capital Finance
“Yolanda is a strategic thinker and a quick learner. Although her background is in design, she has always been able to quickly understand banking and lending concepts, and is quick to provide creative recommendations in order that our campaigns make an impact on our target audiences.”